SEO 1-2-3: A Simple Explanation of how SEO works

pinkish axolotl smiling in an aquarium

Thinking of search engine optimization (SEO) through the eyes of your customer will help you understand how SEO works and improve SEO on your own website. Let’s step into the shoes of your customer. For example, let’s pretend you have a pet store and you sell axolotls. Your typical customer wants to buy an axolotl.…

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Escaping the Corporate World

Worried Corporate Worker

Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back…

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Writing for SEO

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…

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Choosing the Right WordPress Theme

“How do I know what is the best theme for my website?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There…

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How can I make a website with my budget?

You absolutely can make a website on your budget. Start by accepting the fact that unless you are selling encyclopedias door to door, there is no way around your need for a website. You not only need a website, you need a GOOD website! Your website needs to: Work on your customers’ smartphones Be something…

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Setting Business Goals

My New Year Resolutions 1 Connect with Customers on the WWW, 2 Reach customers with smartphones 3 Make my website the best in the market

What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high…

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