Marketing
How to Correctly Prepare a Post or Product for Social Media Sharing
When you are planning to share a new product or post on Facebook or other social media, it is important to prepare your web page before sharing it. If you skip this preparation, then you are less likely to bring users to your website. After all, isn’t the goal to bring people to your website…
Read MoreHow to Make Money Making Websites
While learning web development skills you can make money making websites. In fact, as a student of web development, you have the added benefit that any time you spend making websites not only provides you with monetization opportunities but also adds websites to your portfolio. My Path To Monetizing My Work When I first changed…
Read MoreUsing Your Web Page Meta Description to Increase Traffic
There is more to Search Engine Optimization than being listed in a Google search results. You need your customer to choose your web page from all of the others in the search results. In other words, you need a meta description for your web page.
Read MoreSEO 1-2-3: A Simple Explanation of how SEO works
Thinking of search engine optimization (SEO) through the eyes of your customer will help you understand how SEO works and improve SEO on your own website. Let’s step into the shoes of your customer. For example, let’s pretend you have a pet store and you sell axolotls. Your typical customer wants to buy an axolotl.…
Read MoreEscaping the Corporate World
Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back…
Read MoreWriting for SEO
Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…
Read MoreChoosing the Right WordPress Theme
“How do I know what is the best theme for my website?” When I first started making WordPress websites, the advice I generally read about choosing a WordPress theme went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There…
Read MoreWhich type of website is right for you?
WordPress A WordPress website will give you the ability to modify content on your own. WordPress installations include a Content Management System (CMS) that allows administrators to add or change content without knowing how to code. You and your staff can add content to the website without engaging a web programmer. WordPress is the most…
Read MoreHow can I make a website with my budget?
You absolutely can make a website on your budget. Start by accepting the fact that unless you are selling encyclopedias door to door, there is no way around your need for a website. You not only need a website, you need a GOOD website! Your website needs to: Work on your customers’ smartphones Be something…
Read MoreSetting Business Goals
What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high…
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